In the digital age, website positioning is crucial to business success. We present a detailed overview of a project in which SolidBrain helped an educational institution recover lost web traffic after a CMS change.
Lost
positions
- you can
to regain
1. Problem Diagnosis: Traffic Loss After CMS Change
- Traffic Decline Analysis: We used analytics to understand how the CMS change affected traffic. We identified indexing issues and a decline in search rankings.
- Page Structure Overview: We checked that the new CMS properly handles SEO, including title tags, meta descriptions, and URL structure.
2. Technical Repair of the Website: The First Step to Rebuilding
- Loading Speed Optimization: We used tools like Google PageSpeed Insights to identify and eliminate factors slowing down the site.
- Responsiveness and Readability: We tested on various mobile devices to ensure the site was easily accessible and readable on all screen types.
3. Technical SEO: The Foundation of Positioning
- OnPage SEO: We focused on optimizing every page, including using the right keywords, optimizing headlines, and improving internal linking.
- OffPage SEO: We worked on building our external link profile, establishing partnerships with authoritative sites in the education industry.
4. Content Optimization: The Key to Visibility
- Content Rewriting and Optimization: We've updated existing content to be more engaging, informative, and optimized for targeted keywords.
- Linking Strategy: We developed a strategy for acquiring valuable backlinks, which helped increase the authority and position of the website in search engines.
5. Results: Return to Expected Traffic Levels
- Monitoring and Analysis of Results: We regularly monitored traffic and search engine rankings, adapting our strategy in response to changing conditions and results.
- Increase Visibility for Key Phrases: Significant improvements in rankings for selected keywords were achieved, which translated into increased organic traffic.
6. Costs and Value of SEO Investment
- Cost Analysis: An explanation of how the monthly cost of PLN 6,000 translated into specific activities and resources used in the project.
- ROI Assessment: Discuss the return on investment, taking into account increased traffic, improved SEO and the ultimate impact on the reputation and reach of the educational institution.
This project demonstrates how a comprehensive SEO strategy, encompassing both technical and content aspects, can effectively reverse the negative effects of a CMS change and significantly improve an educational institution's online visibility. Despite the initial costs, investing in SEO brings long-term benefits, increasing the value and reach of an educational brand online.
