{"id":1406,"date":"2024-01-05T13:18:37","date_gmt":"2024-01-05T13:18:37","guid":{"rendered":"https:\/\/solidbrain.eu\/?p=1406"},"modified":"2024-01-10T14:28:01","modified_gmt":"2024-01-10T14:28:01","slug":"jak-w-pol-roku-zwiekszyc-pozycje-seo-o-80-ile-to-kosztuje","status":"publish","type":"post","link":"https:\/\/solidbrain.eu\/en\/jak-w-pol-roku-zwiekszyc-pozycje-seo-o-80-ile-to-kosztuje\/","title":{"rendered":"Website positioning on the Internet: an overview of the project to regain lost traffic after a CMS change | SolidBrain"},"content":{"rendered":"

In the digital age, website positioning is crucial to business success. We present a detailed overview of a project in which SolidBrain helped an educational institution recover lost web traffic after a CMS change.<\/p>\n\n\n\n

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Listen Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

1. Problem Diagnosis: Traffic Loss After CMS Change<\/strong><\/p>\n\n\n\n

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  • Traffic Decline Analysis:<\/strong> We used analytics to understand how the CMS change affected traffic. We identified indexing issues and a decline in search rankings.<\/li>\n\n\n\n
  • Page Structure Overview:<\/strong> We checked that the new CMS properly handles SEO, including title tags, meta descriptions, and URL structure.<\/li>\n<\/ul>\n\n\n\n

    2. Technical Repair of the Website: The First Step to Rebuilding<\/strong><\/p>\n\n\n\n

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    • Loading Speed Optimization:<\/strong> We used tools like Google PageSpeed Insights to identify and eliminate factors slowing down the site.<\/li>\n\n\n\n
    • Responsiveness and Readability:<\/strong> We tested on various mobile devices to ensure the site was easily accessible and readable on all screen types.<\/li>\n<\/ul>\n\n\n\n

      3. Technical SEO: The Foundation of Positioning<\/strong><\/p>\n\n\n\n

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      • OnPage SEO:<\/strong> We focused on optimizing every page, including using the right keywords, optimizing headlines, and improving internal linking.<\/li>\n\n\n\n
      • OffPage SEO:<\/strong> We worked on building our external link profile, establishing partnerships with authoritative sites in the education industry.<\/li>\n<\/ul>\n\n\n\n

        4. Content Optimization: The Key to Visibility<\/strong><\/p>\n\n\n\n

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        • Content Rewriting and Optimization:<\/strong> We've updated existing content to be more engaging, informative, and optimized for targeted keywords.<\/li>\n\n\n\n
        • Linking Strategy:<\/strong> We developed a strategy for acquiring valuable backlinks, which helped increase the authority and position of the website in search engines.<\/li>\n<\/ul>\n\n\n\n

          5. Results: Return to Expected Traffic Levels<\/strong><\/p>\n\n\n\n

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          • Monitoring and Analysis of Results:<\/strong> We regularly monitored traffic and search engine rankings, adapting our strategy in response to changing conditions and results.<\/li>\n\n\n\n
          • Increase Visibility for Key Phrases:<\/strong> Significant improvements in rankings for selected keywords were achieved, which translated into increased organic traffic.<\/li>\n<\/ul>\n\n\n\n

            6. Costs and Value of SEO Investment<\/strong><\/p>\n\n\n\n

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            • Cost Analysis:<\/strong> An explanation of how the monthly cost of PLN 6,000 translated into specific activities and resources used in the project.<\/li>\n\n\n\n
            • ROI Assessment:<\/strong> Discuss the return on investment, taking into account increased traffic, improved SEO and the ultimate impact on the reputation and reach of the educational institution.<\/li>\n\n\n\n
            • <\/li>\n<\/ul>\n\n\n\n

              This project demonstrates how a comprehensive SEO strategy, encompassing both technical and content aspects, can effectively reverse the negative effects of a CMS change and significantly improve an educational institution's online visibility. Despite the initial costs, investing in SEO brings long-term benefits, increasing the value and reach of an educational brand online.<\/p>","protected":false},"excerpt":{"rendered":"

              W erze cyfrowej, pozycjonowanie strony w internecie jest kluczowe dla sukcesu biznesu. Przedstawiamy szczeg\u00f3\u0142owy przegl\u0105d projektu, w kt\u00f3rym firma SolidBrain pomog\u0142a edukacyjnej instytucji odzyska\u0107 utracony ruch internetowy po zmianie systemu CMS. 1. Diagnoza Problemu: Utrata Ruchu po Zmianie CMS 2. Naprawa Techniczna Strony: Pierwszy Krok do Odbudowy 3. SEO Techniczne: Fundament Pozycjonowania 4. Optymalizacja Tre\u015bci: […]<\/p>\n","protected":false},"author":1,"featured_media":1410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[17,126,128],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketing","tag-seo","tag-sklep-internetowy"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t